Branding of Clothing Fashion products: Fashion Brand Image Development by Marketing Communication Approach
نویسندگان
چکیده
and status with the quality and comfort they deliver. Customers have become highly brand conscious presently. Hence, brand image is a significant factor in choosing the product or brand to buy. Driven by the competitive environment in fashion business, marketers have realized that creating a favorable brand image is a key to win larger market share in its market niche. An understanding of brand image can provide better foundation for developing a more effective marketing program. The understanding of consumers’ desires, behavior and of the purchase process of fashion products is extremely important to
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